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The Entrepreneur builds an enterprise; the technician builds a job.

Michael Gerber
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Are You Ready For Take Off?

Can you think of your practice as an aeroplane with the business year as a long-haul flight?  Imagine you’re the pilot, the passengers are your clients, the cabin crew your team and the seats represent your capacity. 

I wonder what you’d find if you walked through the plane and checked your clients’ tickets?  Would some passengers be taking up more seats than they’ve paid for?  Would you discover some passengers sitting in business class with an economy ticket? 

The key to optimising your capacity is having the right passengers sitting in the right seats.  Now, if you know you have passengers taking up too much room, or sitting in the wrong seat, you need to do something about it because these clients are stealing capacity from clients paying full fare.  Worse still, your best passengers who pay to fly first and business class with you may be experiencing an economy service.

MORE is about upgrading all your economy passengers to a more comfortable seat in business class.  Giving your clients free bookkeeping software or an affordable bookkeeping service is great for clients.  It’s also good for you because it frees capacity for new passengers because the time needed to produce accounts at the year-end significantly reduces. 

As well upgrading your service proposition other benefits include improved workflow management, differentiating your practice, stronger client relationships and having the time and information to really be proactive.

Remember, your clients won’t get better until you do.

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